Made in Italy as an identity value to be protected and supported in its developments.
The handicrafts sector today is extremely diversified encompassing not only small crafts but also luxury handicrafts or the medium and large hand-made industry.
We are therefore talking about a product sector that represents a large part of Italian production, where traditional production techniques must be safeguarded as part of the national cultural heritage and, at the same time, must be supported to ensure their sustainable and guaranteed development.
But at the same time, the entire Made in Italy sector, which is one of the strategic assets of the government's 2020-2027 agenda, must be safeguarded, supported and implemented. This requires vision and design skills to refine products in line with the development of the supply chain.